Anamatic

This is the anamatic I created that will be an example of what my final produce will look like. I used Adobe premier and my story boards to create it.

Editing Schedual

These are the dates I plan to shoot the scenes for my music video :

22/11/12 - Beginning scequence. Business woman getting dressed and travelling. Sunset and location fades.
23/11/12 - Going to Trocadero to film Steven, Isaac and Georgie.
24/11/12 - Possibly going to Southbank to film across the Thames.
30/11/12 - Filming on the Streets, Kayleigh, Treieve, Jack and Ellie.

Initial Design and Feedback : Digipak and Magazine Advert

Digipak and Magazine Advert Initial Design on Prezi

This is the initial design of my digipaks and magazine adverts, it also includes the feedback and changes I am going to make when I take the images.

Final Pitch Feedback

I feel that to be successful in creating a product that will appeal to audiences, I feel that having feedback is always necessary. This is the feedback I gained from a certain few people who listen to electro house and fit in with my target audience.

Props List

props list on Prezi

Props list, so I know what will be needed on shoot. 

Permission to Use Song

It is important that I do not breach the copyright to the song so I ensured I asked for permission before use. I went to the Ministry of Sound website, which Data Records is apart of and put it in the enquires.

Analysis of Previous A2 Work

I decided to analyse Faisal's work because I felt he was sucesssful in showing a simple narrative and also performance styled video. I felt that his work was professional and included lots of different and interesting shots. 

Auditions: Response

These are the videos I have edited and collected from the people who was intrested to take part in my music video.

Final Pitch For Idea

This is my vox-plot of my final pitch.

Auditions: The Replies

After sending the notifier for the auditions I received a couple emails and messages over facebook and hotmail regarding. Many people sent me videos of their dancing or ability. There was a variety of skill and has increased my potential of creating a exciting and talent filled music video. Here is a print screen of some of the emails I received, I have blurred out the emails for privacy purposes. I have also highlighted the replies for easy viewing.

Storyboards

I have finally finished the final storyboards for my music video. This is important as it acts like a guideline to my video and how to direct it. I created the storyboards by looking for music videos that inspire me and using shots which I feel are interesting and aesthetically pleasing. As my music video will have lots of repetitive shots I have created titles for each storyboard so I can refer back to certain scenes if they are repeated and do not have to create a new storyboard.

Finished Costume and Style Planning

This is the working progress whilst I was creating the moodboard/design.
The images below are close ups of parts of the board.

Costume Drafts

Costume

These are the clothing that I have picked out that has the style and edge I want my actors to have. They are all from clothing websites that I feel would compliment the theme and genre of my music video. In Latter stages I will put them together to give a more professional feel.

Planning

This is a handwritten version of my planning and the tasks I feel that will benefit my production process.

Makeup Design

Along with costume designs that are currently being designed and thought of, I had some ideas for some makeup that would look effective on my music video. I felt the business lady will have a smokey eye and professional look, two male dancers will have a striking and creative face deign and the ballet dancer to have a leopard print.

Structure of Music Video

To structure my music video I had to break down the certain parts of the song, it required me to listen to the song several times and write down the starts and ends of certain parts. This will help me structure my music video and plan what I want in each part.

Risk Assesment

Doing a Risk Assesment is very important as it allows me to think about how to overcome problems and how to maintain health and saftey. Doing risk assesment allows me to identify what could go wrong in production and how to minimize risks. This helps me plan better.

Proposal

This is my formal proposal for my project, this will give me direction throughtout my production and show me what I am aiming and planning for.

Developed Planning Idea's

Developed Planning Idea’s.

Overall I still want my music video to have an urban feel and I want the music video to be really energetic and vibrant. However due to some difficulties I have come up with another idea that I feel would work well with the song and what I want.

The Story:

Instead of having the male dancer who travels and meets other dancers and skaters I have changed it to having someone who looks superior and of upper class, such as a business man, he will carry around a suitcase and inside will hold a chair of some sort. He will travel to lots of different locations and get out his chair and watch the different dancers. It is a very quirky and different idea and I feel it will overcome the problem of getting lots of people in one go.

Location:

(same as before)

I want to use lots of different urban and cool locations, in door and out. I want to use locations such as southbank skate park, trocadero, local park, studios and streets. This will give a variety of locations and will engage my audience as it will not get boring. I also want locations will vibrancy and urban feel to give the conventional feel good atmosphere.

Actors/Performers:

(same as before)

I want to use both genders of different racises. They will all have a certain skill that will be demonstraited throughout the video. I want to have both female and male break dancers, I also want to use an element of ballet dancers as a sign of varsity and diversity. This will be more engaing for the audience as it shows different skills and talents becoming unison. I will be holding auditions for people to be in music video. They will have interesting and more retro costumes which will be aesthetically appealing

Song:

(same as before)

I have chosen the song ‘changed the way you kissed me’ by example, I have not changed my choice because I felt that the song was suitable for the narrative/performance and it has a good drifts and build ups to the song.

Lyric Analysis

This is the lyric analysis of the song I have chosen. I only had to do the top half of the song as it is very repetitive. I feel the song has very little meaning and is based alot on the rhythm and beats of the song rather than lyrical meaning. However the song does suggest a slight romance gone wrong.

Postmodern Music Videos

Lady Gaga

Photos of Locations

Location Photos

Auditions : The Notifier

To create my music video I am going to need a cast of actors, dancers and athletically talented people, through my resource audit of the people I was able to identify the sort of people that could potentially feature in my video. I then sent on a message using social networking to tell them about my music video and that auditions were taking place to be casted into my music video. This is important as it gives me a range of options and choices for my music video and be able to pick out people that will be reliable and have motivation to do the video for me. Here is a print screen of the message I sent out to the appropriate people, 

Mood board

Initial Planning Idea

Initial Planning Idea

Audience Research

Audience Research on Prezi

Influences

I have finally made a conclusion of what I want my video to be like, I really like the quirky humour that has been  portrayed in Modesteps 'Feel Good' video with the girl traveling around with a breif case. I want to combine it with the dance and interesting shots used in DJ Fresh' Hot Right Now'. I think that combining the two would make an interesting and fun video to shoot.

Advertisement for Albums

Magazine Ads

What is a Digipack and Analysis

What is a Digipak and Analysis on Prezi

Influences on Music Style

As I pointed out in the video I feel that urban culture can be interpreted in different ways and is up for different opinions and criticism. However I was able to identify the conventions of urban culture and how it may impact on a style.

Location: I felt that urban location was usually something or where that has been slightly worn down and does not signify wealth or maintenance but necessarily run down and grimy. An Urban location could simply be in the suburbs, local estate, warehouses or rooftops. I believe they represent a middle social class and how they enjoy life without luxuries which is a positive outlook on life.

Fashion: I feel this can spread across a large area, urban culture fashion usually associates itself with either the retro and or old school look in the 80’s, it can vary. I believe fashion sense depends on the area the person may live within an urban culture. Some may think bright and retro colours are more urban but some may think darker and warmer colours are, or sometimes lots of denim or leather. However the fashion sense of an urban culture is constantly changing as the creativities are always embracing different clothing.

Activities: of those in an urban culture are also very broad but they range over skill and creativity. However there are some very conventional hobbies and activities the urban culture are known for, such as dance, skateboarding, photography, graphics and music. I feel these are the more conventional hobbies/ activities as there are no boundaries and people are free to express themselves in any shape or form. 

Equipment Choices

Equpitment Choices

Research Into Artists Career

Looking at an artists through its career is very important as I can see how they became the artists they are now and also their influences in life. I also had a look at how commercial input can affect an artists and different peoples opinion on keeping things mainstream or not.

Music Video Theory

I did research into the theory of music videos, this deepened my knowledge about music videos and also reminded me what the audience pay attention to in music videos. It also helped me understand the deconstruction of the video and what would be successful. This has clarified my ideas for my music video.

Music Theory on Prezi

Research Into Electro House

Researching about Electro House is important as it will tell me the foundations and how it developed. It can also hint to me the type of audience it has and what they expect. I also looked into some of the more significant music videos in the genre electro house to see what was effective and how successful the singles were. 
Electro House Research

Yeah Yeah by BodyRox Ft. Luciana

It was BodyRox’s first commercial single, released in November 2006 on Eye Industries Label. "Yeah Yeah" reached #2 on the UK Singles Chart. 

Levels by Avicii

Levels is a song by Swedish house producer and DJ Avicii. It was released on October 28, 2011.  "Levels" peaked at number one in Sweden and on the Dance music charts in United States, and became a top ten hit in Austria, Belgium, Bosnia, Croatia, Denmark, Germany, Greece, Hungary, Ireland, Italy, the Netherlands, Norway, Switzerland and the United Kingdom.

Ghosts 'n' stuff by deadmau5
Ghosts 'n' Stuff" is a house song produced by Canadian progressive house and electro house artist deadmau5 featuring Rob Swire from drum and bass/electronic rock band Pendulum and Party. The original version of "Ghosts 'n' Stuff" was made in 2004, and it "ended up going through a lot of revisions till the song was released in 2008.
The song peaked at #12 in the United Kingdom on the UK Singles Chart.

Centipede by Knife Party

Rage Valley is the second EP which includes the single Centipede by the Australian electro house duo Knife Party. It was released on iTunes June 3rd 2012. The EP was critically acclaimed in the Dubstep world and enabled Knife Party to be a download success and made many bookings for festivals and gigs such as South West Four. 

Cinema by Benny Bennassi ft Gary Go(Skrillex Remix)
"Cinema" is a song performed by Italian DJ and electro house music producer Benny Benassi, taken from his fourth studio album Electroman. The Skrillex remix went on to become a hit in its own right, staying in iTunes US Dance Top 10 for over six months after its release and clocking over thirty-million plays on YouTube. It went on to win a 2012 Grammy Award for Best Remixed Recording.

Music Channels

I felt it would be good to research about music channels as it is the main platform for music videos. I wanted to have a look at the main channels and how important they are in society. It has widened my knowledge on music channels and I will be able to identify what sort of music channel my own music video would go to. Although many music channels show only mainstream and chart hits.

Music Channells

Research Into Chosen Artist

Researching about my chosen Artists is very important as it shows me the inspirations, aspirations and themes the artists is about. I will be able to suit the music video to the artists' work and able to understand a part of his creativity. I learnt alot about his career and how he progressed which is important.

Music Videos that Inspire Me

Dj Fresh ft Rita Ora – Hot Right Now

I adore this video purely down to the high energy and feel good vibes. There are lots of different tricky camera shots that are really interesting and really expose the talent in the video. I Love the vibrant colours and the funky urban style the people in the video have. I also really like the fact that they use really common locations that have been stylised and made really edgy and fun. There is a very good sense of fun and excitement in this video that really captures the spirits of the actors which passes onto the audience. 

Nicki Minaj - Pound the Alarm

This video really shows the high energy and carnival atmosphere with its vibrant colours and flamboyant and outrageous costumes. Also the weather in this video makes it seem luxurious and fits in with the gratification of escapism and luxury. What I also love about this video is the fact there are so many people involved in this video including creating it. It has such a large number of cast that it makes it seem like everyone is involved and really shows the community and co-operation. My favourite part is when the confetti explosions blow and it really shows the excitement and party. 

Dj Fresh – Gold Dust

This video inspires me because it shows the community spirit in more lower class locations. It features lots of young people coming together showing skill and ambition in a hobby that they were exposed to since they were small. This really shows passion and dedication. The passion is shown when the whole community gets together to celebrate and it makes the audience feel as if anything is possible and that there is good in all places. Rope jumping harmonises with the quick pace of the song and compliments the vibes. 

Florence + The Machine – Spectrum

This video really inspires me because of the combination of classical ballet, powerful rhythm and futuristic stage feel. The staging and lighting of this video really shouts power at the audience and creates a mysterious and fantasizing atmosphere. I also like the fact she features ballerinas in the video as it connotes strength in elegance and beauty. Florence herself really makes a stand in the video with her beautiful cut dresses that illuminate in contrast to the staging and edgy cut red hair. This is a performance based video that really catches my eye. 

Research Into a Music Director

Music Video Director

As I will be going into directing my own music video, researching about a music video director was a good idea as it showed me the different techniques and inspirations a director may have. I chose a director that directed one of my own favourite music video that suited into my genre. This gave me a critical insight on music directors and their intentions.

Analysis on Electro House / Dance Video's

Analysis of Electro House and Dance Music Videos on Prezi

General Analysis of Electo House and Dance Music Videos

Due to the text size in the video being too small, for better viewing please view on full screen.

Exisiting Music Labels

Research Into Exisiting Music Labels

Researching music labels has deepened my understanding of what the music industry is like. I found it is important for artists to sign with big labels to have the more effective music videos as they would be better funded. However independent labels are more concerned about protecting their artists work and are able to control the means of things like piracy.

Iconic Music Videos

Iconic Music Videos

Codes and Conventions of Music Videos

Looking at the codes and conventions were very useful to me in research as it allowed me to understand the different techniques used to create effective and popular music videos. It also shows me how different genres of music would have different conventions and techniques in portraying the music.

Conventions of a Music Video on Prezi

More History of Music Videos

Transcript for History of Music Video


I made further research into the history of music video to really deepen my knowledge of how they developed and the iconic music videos that influenced the history of music videos.

Early Thoughts / Idea's

Early Idea's

History of Music Videos

A music video is a short film, video or montage of footage that accompanies a piece of music. Modern music videos were primarily used to market and promote the sale of the music.

The purpose of a music video is to establish a visual representation of an artist or band, providing an audience with a first impression of them and to existing fans, to fulfil expectations. Music videos are also made to entertain their audience. By the 1980s, music videos were essential to the promotion of singles.

History and Development Timeline

The first steps towards music videos was something called the illustrated song. In 1894 sheet music publishers Edward B Marks and Joe Stern hired an electrician and performers to promote their song by using a magic lantern. This was projecting a series of still images on a screen simultaneous to live performances.

1902- 1917 :

This was a forerunner of sound accompanied by a film. It was created by using chronophone sound recording with a chronograph film shot with actors lip-synching to the sound recording. The first ones were presented in France.

1926-1959:

In April 1923, New York City’s Rivoli Theater presented the first motion pictures with sound-on-film, a system that synchronized movies and their soundtracks.
This was the era where many musical short films were produced. Things like animations and Art deco-style backgrounds combined with artists singing were made. Sing along short cartoons were also created which is now seen as karaoke. Walt Disney also created an animated film that featured many classical pieces. Musical films were also important in prior to the music videos as people had imitated the style of classic Hollywood musicals from the 1930’s. For example Madonna’s 1985’s video of material girl which was modelled closely to Jack Coles staging of ‘Diamonds a girls best friend’ from the film ‘Gentlemen Prefer Blondes’.

1960-1967:

This is when performance concept videos began to develop when visual jukeboxes were invented. Things called soundies were three-minute films featuring music and dance performances, designed to display on jukebox-like projection machines in bars, restaurants and other public spaces. Many of the era’s greatest talents, from jazz singers and swing dancers to chamber musicians and comedians, appeared in them.

1959:

Jiles Perry Richardson, who went by The Big Bopper, became the first person to use the phrase “music video” in a 1959 interview with a British magazine.

1960s:

The Beatles used the power of film to market their records and express themselves as artists. They recorded dozens of promotional clips, some with narratives and others composed largely of odd images that were broadcasted in England and overseas. Many rock and roll bands of the late 1960s and 1970s followed their lead, releasing increasingly sophisticated promo films that were shared with live performances on televised music shows.

1974:

Australia then created two weekly teen-oriented music programs premiered in Australia in 1974. Both prominently featured music videos, some of which were created especially for the shows. It then spread across the world and programmes such as ‘Top of the Pop’s” were also created and in 1981 MTV was first broadcasted.

Sources: Wikipedia, http://www.history.com/, http://www.slideshare.net, http://timerime.com/


The point of this research was to let me know how music video developed and the early purposes of a music video and what it has become today. Having this knowledge allows me to see understand the purposes and reactions from the public music videos have.

Resources Audit

Resource Audit on Prezi

People Dancers: A Team Poision Requium Kyle Anothony Keith Jordan Opherts (also model) Zooyouth Jack Saunders (BBoy) Dominic and Vitas (BBoy) Models: Igor Stepanov Niki Burton Omari Lewisham Auriol Jane Tiffiany Yardie Emily Farns Locations: Trocadero Funky Buddah Southbank HQ Dance Studio Rave Egg Fabric Equpitment Strobe Lighting
Smoke Machiene
Camera

Doing an resource audit allows me to identify what is accessable and what is potentially going to be the success of my music video.