Word Doc:
Evaluation 2: How effective is the combination of
your main product and ancillary texts?
Having had my briefs I
automatically understood that the three tasks would combine to effectively
becoming a campaign to raise awareness of my chosen artist and his materials.
Having a unifying theme throughout is one of the most important thing as your
audience need to recognise the style and genre of the artist, this is also to
prevent the products to be mistaken for another artist. I believed that my work
was successful in creating an in-house theme with the funky, edgy and urban
theme throughout. In all my products there is a graffiti style, whether in the
locations on the walls and environment or in the background of the posters.
Another way I created the theme was simply by using images and videos from the
same shoot. This allows all my products to be similar in location, costume and
artist. An obvious and conventional way of creating a reoccurring theme is
through the use of colour. I decided to use lots of bright colours but for the
print productions I decided to use the undertones of cool blues and grey. It
created a cool and laid back feel which I felt reflected my artist’s
personality. It also allowed the font and important information to be
highlighted red. I felt red was a colour of urgency and had the ability to
immediately draw attention from the reader. The red used was a interpretation
of the artists material, something that is bold and exciting.
As stated I created the
unifying theme by doing all photographs on the set of the video shoot. This
meant that I had to plan and understand all the microelements that would make
my music video look professional and appealing. A music video is a short film,
video or montage of footage that accompanies a piece of music. It is used to
market and promote the sales of the music. I wanted to promote the artist as
someone the audience could relate to and to create a feel good vibe. After
researching different dance genre music video’s I decided that the best way of
creating a feel good vibe is to have a music video with lots of people, high
energy and a narrative that ends well. I felt I was successful in creating the
good atmosphere and excitable vibe as the song I chose was upbeat, fun and the
dancers were high in energy and had positive attitudes. This translates to the
audience allows them to enjoy the video as a form of entertainment which makes
the music and video more appealing.
I also intended for my music
video to be relatable to the audience about the struggle and triumphs in life,
however I did not want to make it too complicated or over the top. This lead me
to create the narrative where my artist was not happy with where he was and he
went ‘searching for truth/ something different’ where he leads the audience
down to a basement. This allows the audience to use their imagination of where
he ends up which is appealing as the audience gets a choice as it could be
where they would want to be after their own struggles. This uses the
gratification of personal identity as the music video allows the audience to
reflect on their own life and where they want to be.
The purpose of a music video
is to establish a visual representation of an artist or band, providing an
audience with a first impression of them and to existing fans, to fulfil
expectations. After researching Example I found that he has a very bold
personality and has a street / old school style. This allowed me to dress my
artist accordingly in vintage Air Max 1’s, body warmer and branded hoody. This
allows the audience to recognise the style and appreciate it.
The Digipacks are just as
important as the music video itself as it was created to give the CD a more
visual and creative way of merchandising itself. Especially with the rise of
digital downloads less and less people are buying physical CD’s, there fore the
importance of Digipacks have a risen as they are able to persuade and capture
the attention of audiences as collectables. As the digipak had to eye catching
and creative I firstly decided to have an eight sided digipak, this
automatically differs from regular digipaks as it has more sides and I designed
it so there are more fold outs. This is appealing as it seems that the audience
are getting more for their money as opposed to a regular 4 sided digipak.
Another way in which my digipak was successful was through the blend of
realistic photos and computer generated designs. This is unique and creates a
surreal design for the audience to look at which again makes it appealing. The
visuals on the digipak correspond to the other productions and the bold colours
are suitable to grab the reader’s attention.
When an album is launched
the marketing is very important as it could determine the success of failure of
an album. Advertisement allows the audience/community to be aware of the new
product and acknowledges it. I felt the best way to reach my audience was to
use extremely bold and visually appealing artwork in my adverts. For both I
decided again use the graffiti art in the background of the adverts, I felt it
was full of character and personality which reflected my artist. I also ensured
for both I used large and bold font that would reflect the genre of the artist
which would appeal the correct target audience.
In the magazine adverts, the
first one was created on a pale blue and grey background with unique and retro
stencil art. I felt this was most appropriate setting as it was subtle enough
to withhold important information on the pages that would enable the reader to
get more information if they were interested. I felt the name of the artist was
most important so I used contrasting colours to make it stand out the most.
This allows it to be on the forefront of the readers mind and may stick with
them for the rest of the day. Another feature that I felt appealed to my
audiences and interested them was through the body language and facial
expression of my artist. I felt his unprepared stance made it look unusual and
allows the audience to become eager to find out more.
In the second advertisement
I thought I would use more vivid colours to catch the reader’s eye. As the
adverts purpose it to promote the new album I believed it was appropriate to
include an image of the CD cover which allows it to be recognisable and the
audience will be able to identify it in the shops if they were to buy one. For
the artists stance in this advert I felt a laid back feel ensures the audience
do not feel pressured to buy the album.
A billboard advertisement is
very important as it is exposed to more people and a larger variety of people,
not to mention all the other billboards fighting for attention. I decided to
use a highly recognised iconic design inspired from Run DMC to attract
interest. I felt that using a recognisable style would attract the audience as
they would believe it is something interesting. I also included a realistic
image with ‘Example Lane’ to suggest ownership and power. This attracts the
audience as they will feel that if it is powerful there should be a reason why
and become interested.
I believe that my products serve
their purposes very well as they all appeal to the audiences and attain
interest. I feel the products are also very marketable and would have been a
successful campaign in raising the artist’s profile.
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